Tuesday, April 24, 2012

iPhone and iPad ASP Both Down

Apple just reported earnings for its first calendar quarter of 2012. With revenue and profit up 58 percent and 94 percent, respectively, it was one of Apple’s best quarters ever.

Despite an incredible quarter, the average selling price of both an iPhone and an iPad were down. For an iPhone, it was $647.10; for an iPad it was $558.57. This information is shown in the graph below:

The $399 iPad 2 must be selling very well for it to make iPad ASP drop more than 8 percent in one quarter.