Apple and Samsung have the most interesting relationship of any two companies in the technology industry today, and perhaps the most interesting of any two companies in any industry in recent times. On one hand, they‘re suing the pants off of each other in courts across the world. On the other, Samsung supplies Apple with the component at the heart of the iPhone and the iPad, the processor. This we think you ripped us off and you owe us tons of money but please keep making our processors for us relationship is fundamentally unsustainable. Something is going to happen, and it won’t end well.
I believe it’s in Apple’s best interest to move away from Samsung as the sole supplier of its A-series chips. Adding another supplier (or two) would be better than the current set-up, of course, but Apple should move away from Samsung entirely, and as soon as possible.
Who, then, should manufacture Apple’s A-series ARM-based chips? What other companies even have the capacity to produce the 200+ million processors Apple demands every year, not to mention the millions and millions more per year the company will demand in the future, as it continues to grow? Here is a short but incomplete list of companies that have years of experience producing other companies’ ARM-based system on a chip (SoC) designs: TSMC, UMC, Global Foundries, SMIC, and Tower Semiconductor.
I imagine that few, if any, of those companies could produce enough chips to satisfy Apple’s demand. But there is one company with the ability to meet Apple’s demand, a company with decades of semiconductor fabrication experience, a company that recently started to produce the designs of other companies’ ARM-based SoCs: Intel.
Though most people don’t know it, Intel in 2012 agreed to start manufacturing the ARM-based SoCs of other companies. The company realized its business model was outdated, and, to the credit of then-CEO Paul Otellini, started taking steps to disrupt itself. The company recognized that if it maintained its current business model of selling fully fleshed out x64 chips to OEMs like Dell and HP, it wouldn’t last in the Post-PC era, and that if the company wanted to remain relevant in the personal computer market going forward — and why wouldn’t it? — then it needed to change.
Apple, due to the sheer volume of processors it purchases, will always be at the mercy of its suppliers. But if Apple were to contract the manufacturing of its A-series chips to Intel, no longer would the company be at the mercy of Samsung, a supplier who stands to gain a lot if the iPhone were to suffer from a component shortage. Rather, it would be at the mercy of Intel, a company that has nothing to gain and everything to lose by not producing enough SoCs. That’s a much healthier dynamic for a client-vendor relationship.
Historically, Intel has been a great partner to Apple. It has produced custom chips for the company and has given it short-term exclusives on new processors. Additionally, if Intel didn’t do such an incredible job during the PowerPC-to-Intel transition of 2006, Apple wouldn’t be anywhere near as successful as it is today. The fact that Apple was able to say You can run Windows on your Mac definitely helped convince tons of on-the-fence customers to get one. If it weren’t for Intel, Apple wouldn’t have been able to say that, so tons of Macs never would have been sold, and Apple’s halo effect would not have been as strong as it was, resulting in fewer iPhone and iPad sales. On the flip side, Intel’s worst offense was not finishing the development of its new x64 chips in time for Apple to release new Macs when it had planned to. If Intel were to produce Apple’s SoCs, though, that wouldn’t even be an issue — Apple would be the company designing the chips, Intel simply manufacturing them.
Contrast that with Apple’s relationship with Samsung. Samsung, as a South Korean company, has a lower bar for what’s considered ethical (as measured by Western standards) than its American counterparts. The company has admitted, in court, to ripping off Apple’s intellectual property, and I have no doubt that Tim Cook has considered the possibility that Samsung reverse engineers the processors it produces for Apple before Apple releases them to the public in order to make its own smartphone and tablet offerings more competitive.
It’s obviously in Apple’s best interest to hire Intel to produce its A-series chips instead of Samsung. But is it in Intel’s best interest as well? That’s the question. Unless it’s in both companies’ best interests, a deal won’t be struck.
Intel has already recognized that it is in the company’s long-term best interest to get into the ARM game in one capacity or another. At the same time, Intel no doubt has also recognized that it is not in the company’s short-term best interest to start producing large quantities of ARM-based chips for any company that asks. Intel has only so much production capacity, and the opportunity cost is too high to start producing low-margin ARM-based chips at the expense of its more profitable x64 processors. The company is at a crossroads: its short- and long-term best interests don’t align, and it has to choose one at the expense of the other.
That’s where Apple’s cash hoard comes in.
With its $125+ billion in cash, Apple could build a factory for Intel, changing the company’s calculus. Rather than Intel having to choose between building ARM-based SoCs or x64 chips, it could make both; Intel could manufacture Apple’s A-series processors without giving up any of its capacity to produce its more profitable x64 designs.
This arrangement would benefit both companies in a number of ways. Apple would no longer depend upon Samsung, its biggest competitor, to produce the chips at the heart of its most successful products. (This is analogous to America asking China to build its most advanced missiles and hoping the country won’t use any of the top-secret technology it learns about for its own benefit when it’s clearly in China’s best interest to do so.) And because Intel has manufacturing capabilities that other companies don’t, Apple might well be able to create better chips than it would be able to if it were to continue using Samsung as its chip manufacturer. Finally, the company would have peace of mind knowing that its chip producer doesn’t stand to gain anything from a processor shortfall, as Samsung does. Even if the factory were to cost $5 billion — and it wouldn’t — it’d be worth it. Steve Jobs said Apple’s cash hoard is for “big, bold” “strategic opportunities”. This move exemplifies that thinking.
Intel would benefit from this arrangement as well. The partnership I outlined above — or something similar to it — would allow the company to further disrupt itself without taking a large financial hit. The company could make Apple’s ARM-based SoCs without having to decrease the production of its more profitable x64 chips. Additionally, Intel needs to get into the ARM game in meaningful quantities if it wants to stay relevant in the personal computing market, and from a business-to-business perspective, there is no better way to do that than take on Apple as a client. Intel could tell all of its potential customers We make Apple’s chips, and we can make yours, too. Every other company would want Intel to manufacture their SoCs. Producing Apple’s A-series chips would jumpstart Intel’s new foundry business and give the company an easy path to success in the ARM game, ensuring the company’s relevancy in the personal computing market a decade from now.
Intel today faces a dilemma. It’s in the company’s long-term best interest to be able to say, ten years from now, that it’s a large manufacturer of ARM-based chips, yet it’s not currently in the company’s short-term best interest to start producing them on a large scale. The company would have to stop manufacturing its own high margin x64 chips in favor of the low margin ARM-based SoCs of other companies. In other words, Intel today has to choose between its short- and long-term best interests. But Apple, with its cash hoard, can solve that problem. By building Intel a factory, Apple can give the company a way to pursue its long-term best interest without sacrificing its short-term best interest.
Both companies have so much to gain and practically nothing to lose from a partnership — so much upside, almost zero possible downside. I don’t know exactly when, but I’m convinced it’s going to happen sometime soon.
Whenever my friend Claire visits me at Temple, we always go out for crêpes. They’re delicious, they’re not heavy, and they’re great with a latte. They might be the perfect food.
While in Washington D.C. this past January, I met up with my friend Chanelle, who I hadn’t seen in years. We went to Baked & Wired, a highly rated coffee- and bakeshop in Georgetown. I ordered a traditional latte and she ordered a chai latte. Being the social eater/drinker that I am, I suggested we swap drinks halfway through; that way we could each taste two different drinks from this highly regarded establishment. She took me up on my offer, and, halfway through, my life changed for the better. I had my first taste of a chai latte, and holy hell was it good — the perfect mix of spicy and sweet.
A month later, my friend Kevin and I went to Elixr, a coffee shop in Philadelphia. Waiting in line, I told him about my chai latte experience. Much to my amazement, he’d never had one before. The solution was obvious: buy him a chai latte.
We got our chai lattes, drank them, and agreed that, while they’re incredible, they wouldn’t go well with everything. Later that day, I realized what they’d go perfectly with: crêpes. Immediately I texted Claire about my discovery. “It has a unique taste. Once you have it you’ll know what I mean. It doesn’t go with everything — though I do think it’d be perfect with a crêpe.”
Eight days later: “I had a chai latte today. It was heaven.” Not only did she
like love it, but she agreed it’d go perfectly with a crêpe.
While at the gym the following Wednesday, I felt a craving for a chai latte. And at that point, sweaty and in gym clothes, I knew I couldn’t get one right now like I wanted to. So I did the next best thing: look at pictures of chai lattes on the Internet!
I don’t know how, but eventually I came across this picture:
I sent the link to Claire, and though she said she’d really like to drink one, she missed the funniest part of the whole thing: the website I found the image on was deliciouscrepesbistro.com, a crêpe restaurant. And they serve what looks like the best chai latte ever. I pointed this out, and she started laughing. Then she said: “Does it say they are in California? Road trip!”
The thing is, I was already planning a summer trip to California. So when she said that, there was only one logical response: Do you want to come with me?
“That would be EPIC!”
She sent that message at 10:28 AM. And a few minutes later, it hit me: what an absurd idea. What an absurd thing it is that two 18 year olds, who had at that point been in each other’s physical presence all of two or three times, could even contemplate the idea of flying across the country together, to a place where neither of us have ever been. And not just hypothetically — it could really, actually happen. We each have the money; we wouldn’t have to ask our parents for a dime. It’s absurd — absolutely absurd! — and in the best possible way.
When I realized this, I couldn’t help but ask how things got to that point. Why, at 18 years old, could I even consider doing something so ridiculous? There I was, sitting alone with a cup of coffee in my dorm at 10:30 AM on a Wednesday morning, when it hit me: it all comes back to my parents.
While other parents wouldn’t have, my parents encouraged me to pursue my passions. This led to me working in the real world far before most kids my age, which led to me maturing way before my peers. Another benefit: I’d saved up lots of money.
Clearly, it all came back to them. They made choices other parents would not have. And it’s because of those conscious choices that I’m in the position I’m in today. It’s because of those choices that it’s not outside the realm of possibility to fly across the country with one of my best friends.
It’s all because of them.
When I realized this, I started crying. At times I had been a giant dick to my parents, but it’s because of them that my life is so great. I’d fight with them over the stupidest of things, not appreciating how incredible they really were.
Eventually I composed myself, and at 11:04 AM, I sent them this message:
I don’t think I’ve ever said point blank how much I appreciate everything you guys have done for me. The reason my life is so great is because of you guys.
It was you guys who encouraged me to pursue my passions, which put me in the position to learn the skills necessary to succeed. It’s because of you guys that I’ve had the incredible opportunities I’ve had in life. You’ve given me the freedom to live life to the fullest. And when I’ve gotten a little off course, you’ve always nudged me in the right direction.
Despite the shit I give you guys sometimes, I really do love you both. Thank you very, very much for everything.
Two minutes later, at 11:06 AM, my mom responded.
Are you high?????